ABOUT THE BRAND
Aaree came into existence to make you feel more confident (the best accessory you can wear), impressive and most importantly to help you make a statement in this judgmental world. Innovative and functional jewelry brand striving to bring a refreshing break from mechanical fashion through omni channel distribution.
A beautiful amalgamation of skilled craftsmanship and various age old handcraft techniques like aari, filigree, meenakari… by our accomplished artisans, is what Aaree brings to you. The heart and soul of the brand lies in designing classy as well as exquisite handcrafted pieces for our lovely customers, who can pair our jewelry from everyday wear to festivals and weddings. The name ‘Aaree’ was coined by Aashini’s mother, using Aashini’s and her cousin Reeva’s name, and the word literally means an age-old craftsmanship, used in all the major craft-oriented fields- of jewellery, fashion and carpentry.
ABOUT THE DESIGNER:
“Jewellery is not just an accessory to your clothes, but it adds to your personality and enhances your entire look. Founder & designer at Aaree Accessories, Aashini is an Accessory designer with specialization in Jewelry and precious products graduated from National Institute of Fashion and Technology. I wanted to be a jewellery designer since the age of nine,” says Aashini, with a smile, whose designs and accessories have been used to style most of the celebs in B-town, including Sonam Kapoor, Priyanka Chopra, Sara Ali Khan and Shraddha Agarwal.
AASHINI ADANI PATEL
Founder & Creative head
SUPPORTING LOCAL ARTISANS:
We at Aaree believe in building a community and support local artisans around us by reviving the age old techniques like meenakari and aari cutting. When you buy from us, in return you are supporting local artisans and we also urge everyone to buy handmade.
VALUE CREATION AT AAREE:
We believe not only big corporates should be socially responsible, but every business that derives value from society must give it back. Aaree’s small contribution to the society is by- paying fair wages to the artisans, getting our packaging bags hand-crafted from – Utthan Talim Kendra (a NGO for differently abled), donating a fix percentage of our profits for charitable and development causes are few ways of giving back to the society, which has given us our lovely customers like you!
Our Customer Stories
Just wanted to share that all the other accessories brand’s owners were asking about the earrings I bought from you guys. Got a lot of compliments. It is one of my best purchases.
Hey! Received the parcel. The earrings are beautiful. What fine and fab work. Really amazed by your handcraft. I want more of these in many colours now. Keep it up. You’ll do wonders with your talent. Your love and warmth reflects in your work. More power and love to you.
Hey, I received my long time favourite pair of earrings. Totally in love with them. Can’t wait to show off these beauties. Plus points for packaging. Totally loved it and very well curated.