About Us


Aaree came into existence to make you feel more confident (the best accessory you can wear), impressive and most importantly to help you make a statement in this judgmental world. Innovative, versatile and functional jewelry brand striving to bring a refreshing break from mechanical fashion through omni channel distribution. 

A beautiful amalgamation of skilled craftsmanship and various age old handcraft techniques like aari, filigree, meenakari… by our accomplished artisans, is what Aaree brings to you. The heart and soul of the brand lies in designing classy as well as exquisite handcrafted pieces for our lovely customers, who can pair our jewelry from everyday wear to festivals and weddings. The name ‘Aaree’ was coined by Aashini’s mother, using Aashini’s and her cousin Reeva’s name, and the word literally means an age-old craftsmanship, used in all the major craft-oriented fields- of jewellery, fashion and carpentry. 

Aaree has become Bollywood’s one of the favourite Jewelry brands since last 5 years. We have seen more than 150 celebrities beautifully styled in Aaree. To name a few celebs, Sonam Kapoor, Priyanka Chopra, Shraddha Kapoor, Karisma Kapoor, Hina Khan, Sara Ali Khan and many more A listens from B town. 

Aaree is lead by creative director Aashini Adani Patel who studied Accessory Design, specializing in Jewelry and Precious Products at National Institute of Fashion Technology, Gandhinagar.


We at Aaree believe in building a community and support local artisans around us by reviving the age old techniques like meenakari and aari cutting. When you buy from us, in return you are supporting local artisans and we also urge everyone to buy handmade. 


We believe not only big corporates should be socially responsible, but every business that derives value from society must give it back. Aaree’s small contribution to the society is by- paying fair wages to the artisans, getting our packaging bags hand-crafted from – Utthan Talim Kendra (a NGO for differently abled), donating a fix percentage of our profits for charitable and development causes are few ways of giving back to the society, which has given us our lovely customers like you!